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One of the questions we get asked most at the cellar door is the story behind the name 'Little Demon'.

 In 1871 Scottish scientist James Clerk Maxwell proposed a thought experiment, that involved a hypothetical creature acting as a gatekeeper between two compartments to sort gas molecules according to their speed. At first glance, such a system could potentially create energy from nothing… theoretically impossible given the laws of physics. This hypothetical gatekeeper became known to physicists as Maxwell’s Little Demon, and has stirred debate in the science community for more than a century.

When the time came to revisit the label design, it seemed logical to give this story a little more presence, or even a lot more! The concept behind these enticing and playful labels is to make the story of Little Demon more central to the package, whilst unique floral designs on each bottle aim to suggest the colour spectrum of the wine. We not only had fun with this story but drew inspiration from some of Maxwell’s many contributions towards explaining the natural world.

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Maxwell Wines

Olivers Rd McLaren Vale
South Australia 5171
Phone: +61 8 8323 8200
experience@maxwellwines.com.au

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